Internet of Things & Social Media Management

Internet Of Things (IOT)

The Internet of Things (IoT) is the network of physical objects or "things" embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure.

Typically, IoT is expected to offer advanced connectivity of devices, systems, and services that goes beyond machine-to-machine communications (M2M) and covers a variety of protocols, domains, and applications. The interconnection of these embedded devices (including smart objects), is expected to usher in automation in nearly all fields, while also enabling advanced applications like a Smart Grid.

Social Media Management

Most organizations strive to provide superior Consumer Experience, and the complexity of providing a consistent and differentiated experience is increasing everyday. The digital medium and social networks have opened up new possibilities of communication between consumers and brands. The best thing is that in a way, organizations get closer than ever before to their customers while remaining a transparent force.

Our Social Media solution can help organizations seamlessly deploy their social strategy, so that they get right into the conversations about their brand and make an impact on customer experience. We deliver an integrated offering of Technology, Analytics, Execution and Domain Capabilities based on the following tenets:

• Comprehensively listening to conversations on digital media and social networks, answering questions at granular levels.
• Engaging with consumers to resolve service issues, answer enquiries, tap sales opportunities and build relationships.
• Enhancing customer relationships by gathering insights and knowing their needs; building the influencer community and making them brand advocates.
• Strategically implementing social media analytics and intelligence to the overall brand strategy thereby enhancing customer experience.